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September 17th

THIS WEEK:

  • Partnering with Warner Music’s Songkick, Spotify will add virtual events listings to the platform. Using data from Songkick and Ticketmaster, Spotify will display upcoming virtual concerts on artist profiles, increasing fans awareness of virtual events. Alongside this, Spotify will be sending personalised virtual event recommendation emails to its users.

    Source: Music Business Worldwide
    Link: https://bit.ly/2RvOuO0

  • YouTube follows with the TikTok trend and launches a new functionality ‘Shorts’ in India. Although only available for use in India, YouTube creators will be able to upload content if they are in other countries. YouTube says that this is an early version of the product but they want to place it in the hands of users and improve Shorts based on feedback. Shorts will allow users to create 15-second video clips to music with different recording options.

    Source: Social Media Today
    Link: https://bit.ly/32xZwbL

  • Sprout Social have released an article explaining how to get verified on Facebook. They explain how verification assists in building credibility and also distinguishes your account from any similar pages. The article mentions that your page needs to be authentic, complete, notable and unique to be verified. It also takes you through each step of applying for verification, with helpful tips on how to best do so.

    Source: Sprout Social
    Link: https://bit.ly/3c9NzMU 

  • The NSW Government recently announced a strategy to revamp Sydney's nightlife. The strategy includes policy ideas that will reduce barriers for venues, increase transport options, extend opening hours and more. This plan has been widely praised, however, Shadow Minister for Music and the Night Time Economy, John Graham, has said that the plan must be rolled out urgently for night time businesses to be able to recover from the impacts of COVID-19 and the previous lockout laws.

    Source: The Music
    Link: https://bit.ly/2FChC3E 

  • TikTok has revealed new insights into how their algorithm recommends content. The platform's algorithms are more dictated by what is trending rather than who you are following. TikTok will display key trending content from different categories and then personalise your feed based on your engagement with particular videos. The platform has previously shared that engagement is based on direct interaction, completion rates, video information and device and account settings.

    Source: Social Media Today
    Link: https://bit.ly/3mmoYZQ 

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