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Struggling to keep up with the constantly evolving social media and music industry landscape? Never fear! We have weekly updates coming your way!
September 9th
THIS WEEK:
Victoria’s roadmap to recovery has been released and now have an idea of what to expect with the return of live music. Entertainment venues will be expected to remain closed during steps 1 & 2 of the recovery plan. From the 26th of October, if cases are less than 5 a day on average (over the previous 14 day period), Victoria will move to step 3. This means entertainment venues with outdoor spaces can begin to reopen, with a patron capacity to be decided. The opening of these outdoor venues as well as outdoor events will be subject to pre-approved plans. Step 4 is the so-called ‘COVID-Normal’, which will see safety measures enforced across entertainment venues and events.
Source: The Music
Read More → https://bit.ly/35kw8YGSprout Social have published guidelines on how to effectively use the swipe up feature on Instagram Stories. The feature is enabled for those who have business accounts with over 10 thousand followers, or for verified accounts. Swipe up can be used to promote blog posts, products, virtual events, landing pages, videos and more. It provides ease to the user journey, with interested consumers being able to easily inspect what is being promoted. The guide also gives advice on increasing swipes and best practice regarding the feature. Do you want 10k followers, hit us up so we can help get you on your way!
Source: Sprout Social
Read More → https://bit.ly/3kbLkLVTikTok introduced their new ‘Stitch’ feature that allows users to re-use snippets of other peoples videos in their own content. This means users can respond or film reactions to other peoples content. With similar purpose to the ‘Duet’ feature on TikTok, ‘Stitch’ is a way to reinterpret and build on existing content.
Source: Social Media Today
Read More → https://bit.ly/3bIT1G7
Facebook is testing a function that allows users to view Instagram stories from the Facebook app. This function would allow those with linked Facebook and Instagram accounts to view Instagram stories of those they follow on Instagram via the Facebook app. Visually, the Instagram stories will be highlighted with a rainbow border, with Facebook stories keeping their blue border. Our opinion, keep the platforms stories’ separate.
Source: Social Media Today
Read More → https://bit.ly/329yuY3Tone Deaf have released an article about the 8 acts likely to perform at this year’s AFL Grand Final. The rumoured eight are Amy Shark, Sheppard, The Chats, Violent Soho, Midnight Oil, Cub Sport, Confidence Man and Pete Murray. This event is a staple in Australian culture, usually featuring great international and home-grown entertainment at half time. Previous performers include Black Eyed Peas, Jimmy Barnes, The Killers, Sting, INXS, Ed Sheeran and more. It will be interesting to see who plays at this year's COVID-version of the event!
Source: Tone Deaf
Read More → https://bit.ly/32bLzjS