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February 19th

  • Youtube has jumped on the bandwagon and has announced YouTube ‘Shorts’.

    This feature allows creators to make short-form videos to post on the platform. An audio picker feature is available for creators to add music onto the videos, similar to TikTok. For videos to be considered ‘Shorts,’ they must be under 60 seconds in a vertical format and tagged with #shorts so they appear in the dedicated shorts feed. YouTube initially launched this feature in India last year to fill the gap TikTok created after it was banned in India. The expansion into western markets will begin next month in the United States and will hopefully be applied in other countries soon after.

    Source: Social Media Today

    Link: https://bit.ly/3s7tPjw

  • LinkedIn is becoming creator-focused with its latest development.

    LinkdIn have launched the first stages of development to support content creators on the platform. Creators will soon be able to receive more benefits, including monetary incentives, for creating content. LinkedIn’s Editor in Chief Dan Roth stated “Creators are the lifeblood of LinkedIn” and LinkedIn wants to “amplify new people to follow.”  Roth posted a job advertisement for Head Of Community, a role focused on supporting and advocating for LinkedIn creators. It’s clear LinkedIn wants to establish a monetisation eco-system within the platform and offer new ad opportunities through each of the content streams on offer.

    Source: Social Media Today

    Link: https://bit.ly/3awdejn

  • Vevo has launched Moods.

    An AI advertising technology that optimizes user’s emotions to target them. Moods is in collaboration with Musixmatch, a music data and lyric company. The program assigns moods to each Vevo video, this data then gets collected and allows brands to target viewers based on their emotional profiles. Kevin McGurn, President of sales and distribution at Vevo, stated this change will “directly ensure advertisers that their campaigns are more meaningful and impactful.” There will also be user benefits as this will “create a positive and memorable ad experience for consumers.” What do you think about having ads targeted to your emotions? is it the next technological breakthrough or an invasion of privacy?

    Source: Music Business Worldwide

    Link: https://bit.ly/2NIA0eU

  • Twitter has launched Birdwatch to fight misinformation.

    Birdwatch is a crowdsourcing program that will allow regular users, called Birdwatchers, to select tweets they think have misinformation and write notes to either correct them or to add context. These notes will appear below a tweet and can be peer-reviewed by other Birdwatchers. During its current pilot phase, Twitter is focusing on making a system that would make sure the program isn’t taken over and manipulated by biased users. This is being tested through the peer-reviewed system and a ranking option. The public has pushed Twitter to add a feature like Birdwatch to delay the spread of misinformation because last year they had prominent issues with it on the platform. Do you think this will solve the spread of misinformation, or encourage further bias?

    Source: Forbes

    Link: https://bit.ly/3qtqlaN

  • Spotify has launched a new songwriter and producer hub, Noteable.

    According to Spotify, this hub will act as “one central space for the community to learn about everything Spotify has to offer”. It will also feature playlists that compile songwriters’ work and users will be able to find these playlists by clicking on a songwriters name which will take them to the songwriters page. Noteable is the predecessor to Spotify’s original songwriter hub, Secret Genius. Secret Genius initially launched to highlight songwriters and producers’ contribution to music. Noteable also brings a new publishing analytics feature to the platform. This initiative is a step forward in helping songwriters and producers get proper accreditation within the app and aid them in growing a network.

    Source: Music Business Worldwide

    Link: https://bit.ly/3s9rO6K

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