DID YOU CATCH THE LATEST SOCIAL MEDIA UPDATES?
Struggling to keep up with the constantly evolving social media and music industry landscape? Never fear! We have weekly updates coming your way!
August 27
THIS WEEK:
Spotify is testing Virtual Events: Spotify is exploring alternative options to fill the void of real-world concerts, having teased the testing of a new ‘Upcoming Virtual Events’ section on their platform, with the aim of connecting artists with their fans through ticketed live music events. By adapting to a pandemic world, Spotify will replace traditional event listings with virtual events, helping promote artists’ livestream plans by making them easily accessible to fans.
Source: Tech Crunch
Read More → https://tcrn.ch/2ECVaXs
Instagram rolls out its new ‘Suggested Posts’ feature. After users have scrolled through the latest posts on their feed, a notification reading ‘You’re All Caught Up’ will appear on the screen. Following this, users will see ‘Suggested Posts’ if they continue to scroll through Instagram. To see older posts instead, users must click the ‘View Older Posts’ button under the ‘You’re All Caught Up’ notification. This change comes as the platform works towards more focus on eCommerce, allowing users to browse products and shop on the platform. The question of whether this is encouraging extra time spent on the app and potential long term mental health repercussions is yet to be addressed.
Source: Social Media Today
Read More → https://bit.ly/2YulIRV
Given the current COVID restrictions in Melbourne, a decision has been made to cancel next year’s St Kilda Festival. Scheduled for February 14th with more than 400,000 people expected to attend, the Port Phillip Council have called off the event, deeming it unsafe in light of the pandemic. With the uncertainty around COVID-19 restrictions, the festival is planned to return in 2022, with the money for this year’s event to be “spent on economic and cultural recovery initiatives” - Mayor Bernadene Voss.
Source: The Music
Read More → https://bit.ly/32pf8gL
Facebook has published research reports that look into digital media trends during the COVID-19 pandemic. The insights provided will allow digital marketers and brands to more effectively connect with their audiences. Five trends to note are:
Safer shopping - the shift to eCommerce and safer methods of product purchase.
Mindful wellness - individuals’ search for recreational activities to counteract stress around the pandemic.
Global Community - people coming together to support one another, particularly within local communities and the support of small businesses.
Gen Z’s Regeneration - Gen Z has once again shown their support of causes and movement towards a better world.
Connected Convenience - the use of messaging and online technologies to stay in contact with personal networks and brands.
Source: Social Media Today
Read More → https://bit.ly/2QlxKZo
A study has been conducted in Germany testing three live music event setups and their effects on COVID infection rates. 1500 people volunteered for the study where three different concert types were experienced; one was pre-coronavirus style with no social distancing, one with more entry and exit points and some distance between attendees, and one formally socially distanced (1.5m apart) concert. The researchers say they are satisfied with the data acquisition phase but are still awaiting results.
Source: IQ Index
Read More → https://bit.ly/2Ew254K