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Struggling to keep up with the constantly evolving social media and music industry landscape? Never fear! We have weekly updates coming your way!

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October 15th

THIS WEEK:

  • Instagram celebrates its 10th birthday by adding several new features for its users to enjoy! One feature is the Stories map which shows you a private map of locations that your stories have been taken from over the years. Next, a customisable Instagram icon, meaning that you can select how the IG app looks from your home screen. Further, you can now shop Instagram products from IGTV. These new additions offer possibilities for the everyday user to brands and businesses. Happy Birthday Instagram!

    Source: Social Media Today
    Link: https://bit.ly/2H2dvyw

  • Social Media Today has shared an infographic about the best social media platforms to use for business purposes in 2021. Its top five picks are Facebook, Twitter, Instagram, Pinterest and LinkedIn. The infographic shares details on what each platform is best for, their differentiating traits, what type of businesses they work for and the expertise needed to use the platform. We suggest having a look at this great resource when you get the chance!

    Source: Social Media Today
    Link: https://bit.ly/3dqCx6u

  • Sprout Social has released a guide to content ideation and development. It takes you through the necessary considerations for content ideation as well as the steps for executing and developing that content. The guide recommends paying attention to your audience and finding gaps in content. To all those reading this, don’t fear if you’re stuck for ideas. Check out this guide and you’ll be on your way to successful content. 

    Source: Sprout Social
    Link: https://bit.ly/2SOGLva

  • New South Wales Premier, Gladys Berejiklian has announced that outdoor live seated music events in NSW are now able to have 500 attendees. Previously, only 20 people were allowed. Events are expected to comply with the four square meter rule and seated only regulation. We hope that this change can help in healing New South Wales’ music economy and that this change is the beginning of the return of live music.

    Source: The Music
    Link: https://bit.ly/2GWFnUB

  • The annual Melbourne Music Week returns this year in December and will span over 3 months in an effort to help the local music scene recover from the effects of the pandemic. The free and ticketed event will run from Wednesday 9th of December 2020 to Sunday 28th February 2021. Further, for the first time ever, the event will feature an all Australian and New Zealand line-up. 

    Source: The Music
    Link: https://bit.ly/3dq4dbN

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