DID YOU CATCH THE LATEST SOCIAL MEDIA UPDATES?
Struggling to keep up with the constantly evolving social media and music industry landscape? Never fear! We have weekly updates coming your way!
October 1st
THIS WEEK:
Hootsuite has released the ultimate guide for business use of Instagram’s DM feature, filled with all the tips and tricks you need to know. It covers the basics of how to use the DM feature on the app or desktop site and more complex tasks like setting up quick replies. They also guide you on how to present your brand professionally and connect with your audience in a meaningful way.
Source: Hootsuite
Link: https://bit.ly/2Sdaei9
Instagram has published a guide on how to set-up and maximise the use of its ‘Shops’ feature. Coming into the holiday season, they explain that it is the perfect time to enhance your knowledge of the feature and use it to enhance sales. Instagram’s ‘The Season for Shops’ website features a series of tutorials and with 80% of the platform's users actively following brands, we recommend the opportunity to increase your knowledge.
Source: Social Media Today
Link: https://bit.ly/34buNRGSprout Social has released an article on the importance of social media response time. It is stated that 79% of social media users expect a brand to respond to a social media message within 24 hours. However, many industries have a response rate of under 30%. It is important to build rapport with customers and social media is an important part of this. Being ignored by a business can be detrimental to consumers’ perceptions of a brand. Read the full article for more tips.
Source: Sprout Social
Link: https://bit.ly/3cGpTQmThe BIGSOUND50 line-up has been revealed to include several fabulous local artists. Some of the amazing talent includes Jerome Farah, ASHWARYA, Dallas Woods, Ms. Thandi, The Merindas and more! BIGSOUND 2020 is online and is completely free! The full conference line-up for the event has also been announced. Make sure you don’t miss BIGSOUND 2020 from the 21st-22nd of October.
Source: The Music
Link: https://bit.ly/3cJU899Music Victoria is hosting their first exclusively online event; the 2020 Music Victoria Industry Awards. On the 8th of October, you can watch the awards which include the announcement of Music Victoria’s Hall of Fame Inductees, industry award winners and the full nominations list for the Music Victoria Awards in December. Some of the industry awards include the inaugural Outstanding Woman in Music Award, Best Producer and Best Venue amongst other noteworthy awards.
Source: Music Victoria
Link: https://bit.ly/3n3w4mw